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Established by Royal Charter in 1600, the East India Company quickly came to control over half the world's trade and a quarter of its population. It ruled India, raised its own army and navy, minted its own currency and traded with every corner of the globe. The book is broadly chronological, but also focuses on particular subjects and incidents - tea, silks, jewellery, cashmere, spices, ships and navigation, battles, communication routes, the opium trade, the English gentleman abroad, and India's War of Independence.

• Amazon Sales Rank: #4040493 in Books
• Published on: 2000-07-03
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Binding: Paperback
• 192 pages

From Library Journal In his four previous books Wild, director and historian of the resurgent East India Company, concentrated on products from the company's glory days--coffee, tea, chocolate, and spices. This book goes one step further and serves as a reminder of the company's complex history. Chartered by Queen Elizabeth I in 1600, it rose to dominate world trade by the mid-18th century, then fell from grace and power following the India Mutiny of 1857. This book tells its story with an unvarnished honesty. Of special note is the author's description of the opulent lifestyles that company employees led in India, Japan, Hong Kong, Canada, and the Middle East. Of equal import are his observations on the impact of the Treaty of Tordesillas, Drake's defeat of the Spanish Armada, the search for the Northwest and Northeast passages, the Black Hole of Calcutta, the Boston Tea Party, and the British reliance on piracy. Richly illustrated with over 160 maps, pictures, and photographs, this is recommended for both larger public and academic libraries.-Norman B. Hutcherson, Kern Cty. Lib., Bakersfield, CA Copyright 2000 Reed Business Information, Inc.

From Booklist In his third book about the East India Company, Wild, one of its present directors, chooses facts and period illustrations to support his tales about the British Empire's weapon of expansion: trade. No truths are spared; he writes matter of factly about the arrogance of nabobs (Englishmen returning home with vast fortunes) and the alcohol-and-opium-infused environment under company commanders, or rajs. At the same time, we get a real sense of the flow and ebb of the empire, without an overly heavy dose of English history or of the company's contributions to its parent and to the world. After all, who could argue with these legacies: pajamas, Worcestershire sauce, Lloyds of London, and the establishment of English as the world's most widely spoken language? An eye-opening account. Barbara Jacobs

About the Author Antony Wild, although a native of Yorkshire, has spent much time in the Indian sub-continent, where he acquired a particular passion for Moghul cookery. He is the figure behind the revival of the East India Company and author of The East India Company Book of Tea and The East India Company Book of Spices.

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Get Free Ebook Effective CRM using Predictive AnalyticsBy Antonios Chorianopoulos

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A step-by-step guide to data mining applications in CRM.

Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.

The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes.

In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise.

Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.  Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications.

 

Key Features:

 

• Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues.

 

• Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.

 

• Accompanied by a website featuring material from each case study, including datasets and relevant code.

 

 

Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM. 

 

Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers.  The book will also be useful to academics and students interested in applied data mining.

 

• Sales Rank: #312357 in eBooks
• Published on: 2015-10-26
• Released on: 2015-10-26
• Format: Kindle eBook

Review
Need to learn how to apply data mining to CRM? Just read "Effective CRM using Predictive Analytics"‏@DataMiningBlog June 12 2016

From the Back Cover
"Data science should become less scientific and more practical - and this is what this book strives for. It gives marketing experts the necessary background to apply predictive analytics in CRM and improve business outcomes with techniques like cross-selling and customer segmentation."Dr. Ingo Mierswa, Founder & CTO of RapidMiner.
  
"Effective CRM using Predictive Analytics demonstrates how organizations can become customer centric, while driving profitable revenue. The book is a great introduction to the predictive analytics technology that provides deep customer insight and data driven recommended actions. It is full of practical examples describing a variety of use cases, what data is required and what models are deployed. Inspiration for anybody who pursues customer centricity as a route to success!"
Vivian Braun, WW Predictive Customer Intelligence Marketing Lead, IBM Analytics.

A step-by-step guide to data mining applications in CRM.
Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.
The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes. 
In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise. Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.  Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications.
 
Key Features:

• Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues.
• Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.
• Accompanied by a website featuring material from each case study, including datasets and relevant code.

 Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM.

About the Author
Antonios Chorianopoulos, Alpha Bank Greece.

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Download Ebook Managing Emotional Mayhem The Five Steps for Self-RegulationBy Becky Bailey

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The way adults handle emotional upset when children are throwing fits, backtalking, name-calling, being defiant and withdrawing will either foster or inhibit their ability to develop self-regulation. Managing Emotional Mayhem lays a conceptual foundation, explores limiting beliefs, presents new adult skills and teaches us how to coach children in this transformative self-regulation process. 168 pages.

• Sales Rank: #326793 in Books
• Brand: Brand: Conscious Discipline
• Published on: 2011
• Binding: Paperback
• 168 pages

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Free PDF Ethical MarketingBy Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, Thomas A. Klein

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This book examines, discusses and provides guidance on ethical issues facing marketing practitioners. It begins with an examination of the major ethical theories and applies them in a marketing context. This book accentuates the positive practices that business firms can employ to bring about more ethical marketing. Coverage provides a thorough examination of marketing ethics (advertising, product safety and targeting markets) as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. For marketing practitioners and those in the business ethics field.

• Sales Rank: #1041725 in Books
• Published on: 2004-09-04
• Original language: English
• Number of items: 1
• Dimensions: 8.90" h x .70" w x 6.00" l, .81 pounds
• Binding: Paperback
• 288 pages

From the Back Cover

Ethical Marketing examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling. The volume concludes with a chapter on implementing ethical marketing through corporate policies and culture.

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Free Download Psychophysics: Method, Theory, and ApplicationBy George A. Gescheider

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The problems of psychophysics -- the scientific study of the relationship between stimulus and sensation -- constitute some of the most basic problems of modern psychology. This book introduces students to the fundamentals of classical and modern psychophysics.

• Sales Rank: #1087546 in Books
• Brand: Brand: Psychology Press
• Published on: 1984-10-01
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 6.25" w x 1.00" l,
• Binding: Hardcover
• 304 pages

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Jenna has spent too long being complacent and accepting. Her mother and step-father constantly belittle and berate her for simply being alive. She passes through life keeping everyone and everything at arm’s length because it’s just not worth the questions or the pity party. She takes what they dish out and just tries to survive.
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• Sales Rank: #145482 in eBooks
• Published on: 2012-09-01
• Released on: 2012-09-01
• Format: Kindle eBook

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PDF Ebook Introduction to Mathematical StatisticsBy Paul G. Hoel

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A balanced presentation of both theoretical and applied material with numerous problem sets to illustrate important concepts. Demonstrates the use of computers and calculators to facilitate problem solving, as well as numerous applications to illustrate basic theory.

• Sales Rank: #101785 in Books
• Brand: Brand: Wiley
• Published on: 1984-01
• Original language: English
• Number of items: 1
• Dimensions: 9.70" h x 1.10" w x 6.24" l, 1.75 pounds
• Binding: Hardcover
• 448 pages

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• Used Book in Good Condition

Introduction to Mathematical StatisticsBy Paul G. Hoel PDF
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Introduction to Mathematical StatisticsBy Paul G. Hoel PDF

Introduction to Mathematical StatisticsBy Paul G. Hoel PDF

Introduction to Mathematical StatisticsBy Paul G. Hoel PDF

Introduction to Mathematical StatisticsBy Paul G. Hoel PDF

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